The Sky's The Limit
Halen Brands, Inc. is a privately held operating company founded in January 2015 by Jason Cohen and Leigh Feuerstein. We focus on the management of consumer packaged goods, with an emphasis in the food segment.
Halen Brands has a unique three-pronged business approach:
Innovate and create new products.
Our team has an established track record of conceptualizing and delivering our own new innovation products to market. With over 15 years of experience as new product leaders, we have co-created top selling food brands in specialty and better-for-you spaces.
Invest in high-growth potential companies.
We nurture existing privately held consumer product companies by actively partnering with their management team. We provide a la carte services such as multi-channel sales team, broker networks, marketing/design, operations/co-packers and more.
Outright purchase of brands.
We acquire high-quality, on-trend, niche products in the fastest growing market segments. We vet the product with considerations such as mass appeal, distribution capacity, and top line revenue. Once due diligence is complete, we quickly deploy a sales and distribution strategy to grow sales rapidly and profitably.
OUR COMPETITIVE ADVANTAGE
We pride ourselves on the relationships we have built over the years of entrepreneurial and corporate experiences. We are deep rooted in customer relationships across major distribution channels, as well as with top ingredient and food technology companies. We believe these relationships lay the groundwork for our nimble, fast to market approach.
Market trend insight and understanding.
Over the years, our team has received new trend insights and concept ideas from a network of highly influential purchasing managers and distributors. Unlike other companies that develop products first and then hope for support, we have a reputation of advanced buyer and product backing. We produce goods with customer orders in queue, provide R&D from leading suppliers, and assist in the pre-selling of products into their respective channels.
Strategic Point of Difference.
We complement our relationships and data insights with a strategic sell in tactic. Our first in class sales organization is able to introduce primarily in the club channel, as well as mass market and grocery trades to ensure rapid awareness and distribution.
OUR GOALS & CURRENT BRANDS
Our goal is to see products mature to a desirable size and be purchased by strategic consumer products companies. Each brand sold generates cash flow, allowing us to fund the continued innovation, investment, and purchase of new brands. At Halen Brands the sky’s the limit.
OUR CURRENT BRANDS
*These deals were complete prior to the founding of Halen Brands Inc.
Jason Cohen, Co-CEO
Leigh Feuerstein, Co-CEO
Ben Thankachan, General Manager
Brian Ponticello, National Sales Manager
Tony Pines, Midwest Regional Sales Manager
Mark Froke, West Coast & International Sales Manager
George Borsch, East Coast Regional Sales Manager
Halen Brands, Inc.
100 Passaic Ave, Ste 100
Fairfield, NJ 07004